September 10, 2020 1 min read



Florida Based Teeth Whitening Giant Acquired by Oral Care R&D Firm Smash Labs, LLC

BOCA RATON, FL - September 10, 2020 – Smash Labs, LLC announced that it had acquired miBrite, an established oral care giant that manufactures products such as ilustra plus home teeth whitening, luminite tooth whitening pen, and nanowhite toothpaste. The purchase will allow oral care research development firm Smash Labs to launch its new oral care formulations under the miBrite Teeth Whitening brand.

"When you develop custom formulations for some of the largest companies in oral care, the company you develop the products for have the final say on the product's formulation," says Dr. Martin Giniger, Ph.D., DMD, Chief Scientist of Smash Labs, "miBrite allows us to launch some of our best ideas while having full control." "We have so many new paradigm-shifting, platform technologies which will truly enhance people's oral health while also making products that are very safe and made with the newest technology available," continues Dr. Giniger, "The best is yet to come!"

The details of the sale have been kept confidential.


ABOUT Smash Labs, LLC

Smash Labs, LLC is a multi-faceted oral care product innovation international firm based in Boca Raton, Florida, and Amsterdam, The Netherlands. Dr. Martin Giniger, Ph.D., DMD heads the company as Smash Lab's Chief Scientist and works together with Oral Care R&D formulator Matt Spaid. Smash Labs works closely with companies worldwide and helps them formulate the products of their dreams. For more information, visit and


 Download PDF


miBrite Teeth Whitening

Smash Labs, LLC


ilustra plus Teeth Whitening Home Kit from miBrite Teeth Whiteningluminite On-The-Go Teeth Whitening from miBrite Teeth Whitening

luminite pink On-The-Go Teeth Whitening from miBrite Teeth Whiteningnanowhite Tooth Paste from miBrite Teeth Whitening


miBrite Teeth Whitening on YouTubemiBrite Teeth Whitening on FacebookmiBrite Teeth Whitening on TwittermiBrite Teeth Whitening on InstagrammiBrite Teeth Whitening on Amazon


miBrite Teeth Whitening
miBrite Teeth Whitening

Also in News

New ilustra plus Dueling Teeth Whitening Gels Announced Today
New ilustra plus Dueling Teeth Whitening Gels Announced Today

December 03, 2020 3 min read

miBrite announces a new paradigm-shifting reformulation for its take-home tooth whitening products ilustra plus and luminite teeth whitening pens. The new ilustraplus formulation is the first teeth whitening product to combine the two most effective whitening agents, Hydrogen Peroxide and Phthalimidoperoxycaproic Acid (better known as PAP), with a dual-barrel syringe. When the two gels combine, the whitening results are out of this world with no tooth sensitivity.
Is this the end of toothpaste as we know it?
Is this the end of toothpaste as we know it?

November 24, 2020 2 min read

miBrite announces the launch of it's new product, miBrite ChewPaste. ChewPaste is sold in tablet form and contains the beneficial ingredients found in normal toothpaste, but without the liquid components. ChewPaste contains medical hydroxyapatite for natural enamel remineralization.

Meet Flander, Our New Mascot!
Meet Flander, Our New Mascot!

November 18, 2020 1 min read

Here at miBrite, we love excellent oral health and sharing it with the whole world. With all the products and voices out there, sometimes it's not always clear what the best practices are. We've asked celebrity fish extraordinaireFlander to join our team & help clear up the confusion!

Subscribe Today!